Brintnall & Nicolini, Inc.

For a particular disease state, Patho360® defines the medical, social and emotional landscape of a product, service, or program.

Patho360

Benefits of Patho360®

Provides the disease-specific contextual insights you need to inform the next steps for your product, service, agency or organization
Reveals opportunities implicit in identified gaps, ambiguities and contradictions
Identifies dimensions useful for segmenting stakeholders

Information Obtainable through Patho360®

Steps of a Patho360® Project

Strategy Meeting to specify issues and decide on the relevant stakeholder
Agree on issues and flow of interviews, including projective techniques for the emotional insights
Focus groups or one-on-one interviews, either in person or web-based
Observation, debriefs and topline insights for you
Final presentation with your prior review

Examples of Patho360® Projects

Hypertension understood from the perspectives of treated and untreated, controlled/uncontrolled patients and MDs (PCPs and cardiologists)
Breast cancer and colorectal cancer treatment programs assessed through combining perspectives of patients, family members and oncologists and their informational sources and interactions
Diabetes disease management program refined through a network analysis of diverse stakeholders showing how to build on rather than interfere with existing patterns of interaction
Obesity from the perspectives of male and female patients (with differing BMI levels), physicians and obesity clinics in US, France, Germany and the UK