Brintnall & Nicolini, Inc.

The Thinking Partner

Each B&N technique represents an approach that has proven successful at tackling the types of issues facing our clients. Yet every set of issues is unique, and B&N recognizes this fact through a tailored approach to each project. Senior level consultant-researchers come together for every study to discuss and devise a solution that modifies an existing methodology, combines approaches, or leads to a completely novel technique.

Mobilization of Your Team's Expertise

B&N realizes the tremendous power of the marketing team’s collective knowledge. B&N facilitators mobilize this resource through strategy meetings (to pool expertise, clarify objectives, and align brand team members) and workshops (to brainstorm options and opportunities).

Outstanding Therapeutic Area Knowledge

B&N Research Consultants are medically certified in the treatment area, which requires passing an oral exam. The certification materials are developed by an on-staff M.D.

Insights that "Break the Code"

B&N applies research rigors in order to uncover deep insights without introducing bias, maintaining the integrity of each unique culture that makes up your customer base: physicians, patients, managed care groups, and others. This is crucial in ultimately "breaking the code" of constituent-specific language, intent, motivation, and behavior.